Overview:

The platform's objective is to unify communication channels such as WhatsApp, Instagram, Facebook, etc. into a single platform for controlling support and sales, with automated bots and personalized responses.

Project Duration:

10 months

Role:

UI/UX Designer
SaaS
HelpDesk

Tools Used:

• Figma

• Flutterflow

Process:

1. Research & Discovery:

• Conducted user interviews to understand pain points and preferences.

• Market analysis to identify best practices and areas for improvement.

• Created user personas and user journey maps to guide the design process.

2. Visual Design:

• Defined a modern and visually appealing design language based on brand guidelines.

• Designed high-fidelity mockups incorporating typography, color scheme, and imagery.

• Ensured consistency across all screens and elements to maintain a cohesive user experience.

3. Usability Testing:

• Conducted usability testing with target users to gather feedback on the redesigned website.

• Identified usability issues and areas for improvement based on user feedback.

• Iterated on the design to address usability concerns and optimize the user experience.

4. Implementation & Launch:

• Collaborated with developers to ensure the successful implementation of the design.

• Provided design assets and specifications to guide the development process.

• Monitored the launch of the redesigned website and conducted post-launch testing to ensure functionality and performance.

Results:

• Investors in the first month of launch.

• Positive feedback from users regarding the improved usability and visual appeal of the website.

• Visibility in the national market and some investment proposals.